The POWER Story
The Leap, 2019
The Plot Twist, 2020
When lockdown stopped POWER launching as an in-person experience, POWER Online was born instead. A Pay-What-You-Can movement experience connecting people through any movement, anywhere.
POWER Online connected 3,330 people worldwide. Runners, walkers, paddleboarders, dancers and skiers moved together through a time when connection looked different and mattered most.
Debs’ magic window became a POWER landmark and home to the very first banana exchange. Elaine’s gin trolley became mission control, complete with a TV balanced on a remarkably inventive structure involving banana-yellow bedside tables and antibacterial wipes.
What started with Elaine burning through 98.6GB of mobile data in a month whilst waiting for broadband installation soon became online experiences for organisations including Bacardi-Martini and Atlassian, alongside charity fundraising and community experiences.
And fancy dress was serious business.
Beyond The Screen, 2021
During a break in restrictions, the first live POWER-To-You experience was delivered at a vineyard, bringing the original vision to life for the very first time.
As lockdown lifted, POWER emerged into the wild. Beaches, fields, boats and unexpected spaces became stages for immersive movement experiences across the South Coast. Even a sea of poinsettias became a POWER playground, with The Little Botanical collaboration becoming a festive favourite that continues to sell out year after year.
November 2021 saw the arrival of Queen B, the POWER wagon, with a story of her own. Before her, the POWER wagon was a loaned horse van. Complete with hay.
As the movement grew, Becky became a familiar face and much-needed second pair of hands, helping bring the vision to life.
Beyond the bike, 2022 – 2023
POWER expanded beyond static bikes for the first time.
Runners, walkers, skaters, football players and zipliners joined the bunch, while new formats such as POWER Yin created even more accessible ways to experience movement and connection.
The experiences became bigger, bolder and more imaginative, from alpacas and jungle pop-ups to boats, beaches, office atriums and nursery schools.
Meanwhile, the first official POWER merch arrived. Not just any water bottle. A POWER water bottle, with a story of its own.
Big Bunch Energy
The vision for big-bunch scale experiences came to life at Battersea Power Station; a bunch of 60 came together to walk, run, dance and scribble on bananas as part of Sweaty Betty’s International Women’s Day celebration, where Elaine also joined a live Women in Business panel discussion.
As the community grew, so did the partnerships.
POWER delivered experiences for senior leadership teams, global brands and charity partners including Sweaty Betty, TikTok, Bacardi and The Sussex Snowdrop Trust.
Sponsors became part of the story too, helping keep accessible community pricing at the heart of flagship experiences including POWER on the Beach and POWER on the Water.
“You’re the banana lady”
When Jane Wake stepped off a London stage and told Elaine, “You’re the banana lady,” neither knew it would spark a unique collaboration.
A community Pop Up first in London followed, bringing together three movements and the inaugral POWER banana bread. The following year, the experience travelled to Chichester, with the London bunch making a five-hour journey to do it all again.
on purpose
POWER had always been guided by a clear purpose. By 2025, that purpose had become an even clearer filter.
Opportunities that aligned with the mission moved forward, ensuring time and energy remained focused on the people and communities at the heart of POWER.
Support for the Sweaty Betty Foundation continued too, including an extra-special empower, inspire, move experience 800 feet above London at The Shard alongside Dame Kelly Holmes.
Meanwhile, a virtual programme for West Sussex Carers Support was extended beyond its initial trial, demonstrating that connection, belonging and impact could be created through a screen as well as in person.
Sponsorship continued to support accessible community pricing, including a new collaboration with Northshore, sponsor of the flagship experience, POWER on the Water.
An Icon
“Bracklesham, isn’t that where they do bananas?”
Overheard during a London job interview, it was perhaps the clearest sign yet that POWER on the Beach had become an icon.
A growing London and A3 bunch regularly travelled for twice as long as the experience itself to be part of it. Through word of mouth, the community bunch grew, and the independent businesses that make Bracklesham Bay so special grew alongside it.
Banana Split, 2025
Becky left POWER to continue her adventure with her husband and three children.
The pair split in bananas business with gratitude, love and deep respect for everything they had built together.
Ever determined with the vision yet flexible with the plan, Elaine dug out her rainbow felt tips and big sheets of paper once again and continued the mission.
POWER In Your Pocket Prototype, 2026
The cries of “I need you in my ears when…” became impossible to ignore.
On-demand POWER was born, available whenever and wherever you want to shift.
From school runs to spreadsheets, Monday mornings to moments of self-doubt, the feedback from the bunch has been incredible.
Supporting the vision, POWER is now more accessible to the people who need it most, including charities, charity beneficiaries and those taking on challenge events in support of causes they care about.
The prototype is live. The vision is clear.
The next chapter is finding an aligned sponsor to help shape the rollout of POWER In Your Pocket; a bigger bunch, more communities and more causes.
thousands of bananas
2026 held treasured memories of corporate bananas gigs in London, impactful POWER experiences at Aldingbourne Trust, festival vibes at Northshore Boatyard and the most iconic POWER on the Beach season in bananas history.
But perhaps the biggest story was growth.
From beaches to boardrooms. From Bracklesham to Singapore. People were talking bananas.
Thousands of banana moments unfolded throughout the year, strengthening a community built on connection, belonging and inimitable bananas magic.
one red dot
Whilst thousands of bananas moments unfolded throughout 2026, one adventure wove its way through the year from beginning to end.
A nine-month TEDx adventure.
What began with an audition became months of coaching, writing, rewriting, questioning, practising and refining.
In November 2026, Elaine, a girl who believed in the power of bananas, will stand on one of the world’s most recognised stages.
